If you’re a digital marketer working in a small or startup company, you might find yourself handling everything from graphic design and #scriptwriting to video shooting and editing, not to mention creating SEO-friendly #websites. Essentially, you’re doing the work of an entire team or department on your own. Yet, often, you’re compensated with a salary that reflects just a single role. But that’s a story for another time. 🙂
Normally, creating a #website or outsourcing the task can be quite costly. However, if you have at least a basic understanding of how to create a WordPress site, you can reallocate that budget elsewhere.
I’m here to help you grasp the fundamentals of #WordPress site creation, and I’ll guide you through crafting the perfect WordPress site. To achieve this, I will be creating a series of tutorial blog posts dedicated to WordPress websites.
In this post, we’ll explore how mastering WordPress can benefit a digital marketer or enhance your skills in the digital marketing field.
Diving into WordPress might just be the game-changer you need, even if you’re not a coding guru. Let’s explore how adding WordPress skills to your repertoire can skyrocket your credibility and value in the digital #marketing sphere.
1. Beyond the Developer Tag
It’s an open secret in our industry: some web designers and WordPress agencies boast about being engineers and developers when, in reality, they’re leveraging the same non-developer WordPress skills we’ll explore. These skills are powerful, enabling you to create, optimize, and manage websites without deep coding knowledge.
2. Empowerment and Independence
By mastering these WordPress skills, you’ll not only boost your marketing strategies but also bring significant cost savings and efficiency improvements to your organization. Imagine cutting down on external consultancy fees or reducing the time spent waiting for technical tweaks. Yes, these skills can make that possible!
3. A Bridge Between Technical and Creative
Understanding WordPress bridges the gap between technical know-how and creative marketing. You’ll gain insights into the nuts and bolts of web functionality, which can enrich your strategic thinking and enable you to craft more effective campaigns.
4. Enhanced Collaboration
When you speak the language of WordPress, you can communicate more effectively with developers and designers. This synergy can lead to more cohesive and innovative digital projects, amplifying your marketing results.
5. Trust and Credibility
When clients or employers know you can handle WordPress, they’ll see you as a versatile and resourceful digital marketer. This added layer of trust enhances your professional image and can open doors to new opportunities and collaborations.
6. Stay Ahead of the Curve
WordPress is ever-evolving, with new features and plugins constantly emerging. By staying up-to-date, you can harness the latest tools to keep your marketing strategies fresh and effective, setting you apart from the competition.
7. Cost-Effective
By managing WordPress sites, you can cut down on outsourcing costs for your clients or your organization, providing value and demonstrating your commitment to maximizing resources.
8. The SEO Advantage
A solid grasp of WordPress means you can directly implement SEO best practices, ensuring that your content reaches its target audience effectively and enhances your overall marketing efforts.
So, dear digital marketers, by embracing WordPress, you’re not just adding another skill to your CV—you’re empowering yourself with a versatile tool that can enhance every facet of your digital marketing strategy, making you a more autonomous, innovative, and valuable professional in the digital realm.
A Word of Encouragement
Now, here’s something important to remember: even if you arm yourself with these skills and start making a tangible impact, you might still encounter skepticism. Some bosses (not leaders), especially those fixated on numbers or lacking a deep understanding of digital marketing nuances, might not immediately see your value. If you find yourself in this situation, remember – their perception does not define your worth or the effectiveness of your skills.
Remember, in a world where some might not recognize your contributions, your knowledge, and ability to adapt and save resources are invaluable assets. If someone who’s more about spreadsheets than innovation fails to see your value know that it’s their limitation, not yours.
Stay empowered, stay innovative!
Are you a digital marketer or a WordPress expert? How are you utilizing these skills in the digital marketing realm? Let me know in the comments section.
Ps:
If you’re interested in my expertise for your business or projects, or if you would like to hire me full-time or part-time you can reach me using the contact form located at the bottom of this site.